Based on the research on colors. We found Saudi Arabia has chosen the Violet Color for the welcome ceremony.

The Color is Royal, Luxury , So we decided to go with!

Exposing the brand luxury, Royalty, Confidence, We chose that mix of the shiny violet with the bright yellow. 
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​​​​​​​Here is the first Stylescape, which have a powerful luxury flavor, shiny, clear look. The Brand here talks to fresh millennials and youth more than older people. Modern, New, affordable.


The Second Stylescape is extremely royal, premium look and feel.
The main element here is the Arabic crown for sultans.
Main Gold with the dark purple color.

The brand here is more expensive, In a higher position in the market. Persona here is about older people, More Classic, More into History. 

The Nationality here is easily recognized, An Arabic Cultural Historical Well-educated brand.

Returns the coffee origin to its main source which is the arabic land!! 


The First Stylescape won the game!

Afterwards, We moved to sketching phase and exploring options.
 we conveyed the message into options. 


 The Next option is the approved one!!
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~ Thanks ~

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