Oukaz
before It's Oukaz!!
before It's Oukaz!!
The Client was looking for a creative Arabic expert to work with him in branding for a new cultural project in Kingdom of Saudi Arabia.
It was requested to create the Strategy experience, Naming, Visual Branding, Logo, branding Kit.
After the first assessment of Brand discovery and the first meeting with the client.
It was clear that Oukaz is a Saudi Marketplace specialized in the Authentic Geo-based products.
It was clear that Oukaz is a Saudi Marketplace specialized in the Authentic Geo-based products.
For Example: Best authentic Mango ever Grown in SA is in Gazan. So, We bring you that Mango.
You can add it to your cart over the Website and have it shipped to you easily.
You can add it to your cart over the Website and have it shipped to you easily.
Also, Every Authentic Geo-Based seller can add products to sell over Oukaz wherever he/she is.
Oukaz will sell it for him/her and deliver it to the Customer!!
Oukaz will sell it for him/her and deliver it to the Customer!!
After the Research & Discovery phase,
we defined the most unique cultural elements like SADU, SADAU, SUDU. السدو
It's one of the most know Cultural elements in Saudi Arabia. Then we created the moodboards for each name option to present over the client.
They Chose Oukaz!!!! Then Oukaz is built!!!
Then we started to create Mission and vision, then building out the stylescape, Which is a large board with many elements to present how the look, feel, vibe of the visual brand gonna be.
The next stylescape is the winner one!!
Then we started to sketch, draw, enjoy the fun with elements and lines, and explore options
Finally, We Landed over the below option, After the Client Choice and a questionnaire done by over 30 person from Saudi Arabia and outside
