Project Type: Branding
Creative / Art Director: Gamal Eldien
Graphic Designer: Ahmed Abdul Ghany
Client: Institute of Research and Consultancy Services - Jazan University
Person in Charge: Institute Dean
So, Jazan Institute is not an Educational one!
It's a Business & Consultancy firm -
As per business = Blue is business ~ Crystal!
So, That is how we picked up the color!
Through my call with the dean, He watered my curiosity about how he finds something visually appealing, The Criteria of his own taste for design, so the logo style he likes, and what he doesn't, and why? A Whole Discovery phase is of the brand, his mind, creative taste.
Then I started making my wordlist, my moodboards, my research. I also got some time looking and all institutes in Saudi Arabia like Jazan one. Then I utilized all of this to make the stylescape. It's a big mood board telling the story of how the brand taste gonna be. If the brand is exposed in a character who is ? How colors gonna be, what fonts style is, what stocks should represent the brand.
Now we went into sketches, Rough ones, logo options
Usually I do 3 options for the client. but here after I sent them to client, I felt his urge to more variant options, that's why I worked on those ones to feed his curiosity
