From Founders to Founders
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Jadara is an investment firm in Saudi Arabia that provides capital investment and consultations specialized in high tech industries including fintech and AI. Having their unique vision to anticipate excellence through Jadara's experienced founders.
A new logo and brand identity was needed for Jadra. Their primary objective for this rebranding project was to create an identity that conveys trust, safety, and growth. They like abstract marks that look simple, elegant and represent professionalism.
After finishing the discovery phase where we got all the dots needed, we started to visualize the words from thoughts into a real visual that people can give a clear comment upon. Wording criteria is different from me to you to the other you. That's why the stylescape is our visual gate of words.
One of the main exercises of brand discovery is the brand attributes, and that's very important. We utilize that through the crafted stylescape
Here are some of those keywords 👇👇
After the stylescape review, the client was relieved now. they checked a visually matching theme. It was accepted. and from that we started to push the limits of sketching an icon mark that matches those attributes!!
