JADARA KSA RE-IMAGINED
Project Concept
VENTURE FRIM IDENTITY
Project Type
OVERVIEW / CHALLENGE
Jadara is a Saudi Arabia-based investment firm targeting high-tech sectors including fintech and AI, with a vision of investing in excellence through founder-led innovation. They needed a new logo and brand identity that would communicate trust, safety, and growth while feeling elegant and professional, favoring abstract simplicity in their visual direction. The old identity lacked the clarity and refinement Jadara required to stand out in a competitive investment landscape, so the goal was to deliver an identity that felt premium but approachable, signal stability yet inspire boldness.
PROCESS
We began with a discovery phase to define Jadara’s values, desired perception, and competitive context. This led to crafting a stylescape that visualizes core brand attributes, supports alignment on aesthetic direction, and captures what “abstract elegance” means for them.
After approval, I moved into sketching and concept development, exploring logo marks that could embody trust and growth while remaining abstract and minimal. Through multiple iterations and refinement, I balanced typography, color palette, and symbol construction, ensuring the identity would perform consistently across digital, print, and investment communications.
RESULTS / OUTCOME
The outcome is a clean, abstract brand identity that strikes the balance between elegant professionalism and growth-driven energy. The final system included a versatile logo mark, refined typography, and a modern color palette that positions Jadara as a confident, future-focused VC firm. The new brand communicates stability, trust, and safety while projecting ambition and innovation, ready to support Jadara’s role in shaping fintech and AI ventures across Saudi Arabia.
