HEALTH RESAURANTSS PITCH
Project Concept
PITCH DECK DESIGN
Project Type
OVERVIEW / CHALLENGE
The client wanted to attract investors for a new salad bar concept, designed to tap into the growing demand for fresh, customizable, and health-focused meals in the fast-casual food sector. The challenge was to communicate a compelling business story backed by strong market potential and financial projections, while ensuring the design conveyed freshness, vibrancy, and professionalism.
PROCESS
The work began with an analysis of consumer trends in healthy dining, positioning the salad bar against established competitors while highlighting its unique customizable offering. Based on this research, we structured the deck around a clear storyline — problem, solution, market, financials, and growth strategy — ensuring that every section resonated with investor priorities.
Once the narrative was locked, I translated it into visuals. The deck used a fresh green-inspired palette, bold food imagery, custom icons, and data-driven charts to highlight opportunity and scalability. Typography, layouts, and infographics were designed to keep information crisp, engaging, and easy to digest. Multiple iterations refined clarity, flow, and consistency, resulting in a polished presentation optimized for both in-person pitching and digital sharing.
RESULTS / OUTCOME
The final deck delivered a dynamic and persuasive investor presentation, combining strong business data with a visual identity that reflects the freshness and health values of the brand. It provided the client with a professional fundraising tool that positioned the salad bar concept as both innovative and scalable, leaving a memorable impression on potential investors.
