SHARIAH-COMPLIANT FINTECH
Project Concept
FiINTECH REBRANDING
Project Type
OVERVIEW / CHALLENGE
Tabadulat is a Shariah-compliant digital brokerage platform, headquartered in Abu Dhabi Global Market (ADGM), offering access to over 60,000 halal-screened global stocks with ultra-low fees, AI-powered insights, and a 100% Islamic-compliant framework . The challenge was to create a brand identity and strategy that positioned Tabadulat as the trusted, official solution for Muslim investors while standing out in a rapidly growing Islamic fintech market. Unlike partial halal filters offered by other apps, Tabadulat needed to communicate complete compliance, transparency, and innovation to an audience that demands both faith alignment and modern trading experiences.
PROCESS
The engagement began with a detailed brand discovery process, capturing stakeholder vision, user personas, and competitor benchmarks. From this, we developed a structured branding framework including values, positioning, and differentiation. Visual exploration moved through a systematic stylescape stage, refining symbolic elements such as trust, faith, growth, and accessibility. The options phase included multiple logo concepts, validated through polling with decision-makers to ensure alignment and confidence.
Parallel to brand development, a comprehensive marketing strategy was created to define Tabadulat’s roadmap to market. This included segmentation of GCC Muslim investors across demographics and psychographics, SWOT analysis, performance marketing phases, and a bilingual content strategy tailored to TikTok, YouTube, Meta, and Reddit. We also embedded regulatory compliance frameworks (FSRA, SCA, AAOIFI) to ensure every marketing touchpoint respected both financial regulations and Islamic principles .
FINAL PERFORMANCE
The final outcome was a complete brand and growth system for Tabadulat: a distinctive identity combining modern fintech clarity with Islamic authenticity, underpinned by a phased marketing strategy designed to reach 158,000 users by the end of the campaign. Deliverables included brand guidelines, logo suite, messaging frameworks, marketing strategy, and content playbooks, ensuring Tabadulat is positioned as the leading halal-first brokerage platform for Muslim investors worldwide.
